Soluble Clear Plant Protein Trends in Coffee, Sports, Alcohol and Fruit Beverages, Plus Confection As Axiom Foods Vegotein™ Pea Protein Doubles Production Year Over Year
Los Angeles, CA – October 30, 2024 –In response to booming demand, Axiom Foods has announced a significant increase in orders and production for Vegotein™ CLEAR Pea Protein and Oryzatein® CLEAR Rice Protein in 2024. Originally launched in 2022, these clear, plant-based proteins have transformed beverage formulations, offering a clean, grit-free option for high-acid and low-pH beverages like coffee, citrus fruit, beer, and electrolytes.
As the beverage industry continues to thrive with innovative launches, brands are increasingly seeking plant-based protein solutions for products with pH levels below 5, to cater to evolving consumer preferences. Axiom’s ingredients’ patented process has made it possible for formulators to seamlessly incorporate 100% soluble, neutral-tasting Vegotein™ CLEAR and Oryzatein® CLEAR proteins, into acidic drinks without risking separation or settling – a longstanding challenge for the industry.
“The feedback from our customers is that Axiom’s clear protein stands as the best-tasting, and one of only a couple clear protein options on the market,” said David Janow, President and Founder of Axiom Foods. “With Vegotein CLEAR Pea Protein leading the way in preference, brands now have access to a 100% plant-based, allergen-free protein option for creating innovative high-acid beverages that elevates them above the competition and opens up the possibilities.”
With options for 100% soluble and grit-free proteins, featuring ≥85% concentration and 80% peptides, brands can now pursue clear, high-protein drinks for a wide range of low-pH products. These beverages include the highly acidic citrus and carbonated drinks, which dip as low as 2.5 pH, and slightly higher pH drinks such as alcohol, energy drinks, sports drinks, coffee, and tea, with pH levels from 3 to 6. For formulators, Axiom’s clear proteins offer a groundbreaking solution that maintains product clarity and stability without compromising taste.
Beyond beverages, Vegotein CLEAR Pea Protein has made surprising inroads into the confectionery sector, further broadening its applications and market potential. Axiom’s production expansion marks a milestone for plant-based protein options in the beverage sector, fulfilling a growing market need for high-quality, clear, and allergen-free protein solutions.
For more information on Axiom Foods’ clear protein innovations contact us at info@axiomfoods.com.