FOR IMMEDIATE RELEASE
Press contacts: Mariel Enochs / Alyson Dutch
AXIOM FOODS HELPS FOOD INDUSTRY ADD A
HELPING OF VEGGIES INTO THEIR BURGERS
New Non-GMO Pea Protein Analogue, VegoteinTM MA, Launches at
Institute of Food Technologists in Las Vegas, June 24 -28, 2017
(Marina Del Rey, June 15, 2017) – Just months after some of the world’s largest processors have stepped up efforts to shun meat production in favor of investing in and producing allergen-friendly plant-based protein products, Axiom Foods, will launch their pea protein meat analogue at IFT. The largest maker of plant protein ingredients in the U.S., Axiom Foods will present at IFT June 24 – 28, 2017 at the Sands Expo Center in Las Vegas at booth 4645. VegoteinTM MA is a non-GMO pea protein that not only beefs up protein content for labeling purposes, but provides the end consumer by adding veggies in their burgers.
Made from yellow peas (Pisum Sativum), this highly functional ingredient can be used not only as a meat replacement, but also as a meat extender which decreases the cost for nuggets, patties and meatballs, yet adds nutritional content, grams of protein and has an added benefit of providing juiciness. Vegotein™ MA serves as an alternative to soy and wheat gluten. Applications include uses in ground meats, vegan/vegetarian meats and products developed for the allergy-sensitive. Vegotein™ MA has gelation and binding capabilities, a high viscosity, is suspendable, disperses well and has a smooth mouthfeel. The flavor profile is a slightly salty, umami quality.
CEO of Axiom Foods and global expert on plant proteins, David Janow said: “Alphabet’s (Google) Chairman Eric Schmidt called plant protein the #1 future trend. Plant protein is driving M&A on Wall Street, Cargill shut down their last beef feed lot to exit the cattle business and invest in plant protein, Hormel launched a plant protein ready-to-drink shake and Tyson has turned a shoulder to chicken, investing in Beyond Meat last year. The most incredible of all: Coke invested for the very first time in the plant-based Aloe Gloe drink. The CEO of this company, Dino Sarti, was part of our CEO Summit at the Natural Products Expo in March.”
About Axiom Foods: We are on the cutting edge of concentrating protein from plants. We’re involved in clinical trials and education by sponsoring Plant Protein Month each April. We are affecting change in the global food supply, by bringing compassion to the food business and showing the world that animals are not necessary to build muscle. We’re at the forefront of rice becoming the new wheat – and the new meat. Just ask CNBC.
Interview requests: Axiom Foods’ CEO, David Janow, is available to discuss the food industry applications for this innovative ingredient and its impact on the global food supply chain.
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